Terms of Service
Last updated: 23/03/2026
These Terms of Service ("Terms") are a legal agreement between you and Black Sheep Technology Ltd (trading as JustFarm), a company registered in England and Wales (company number 12365350), with its registered office at 4 Burlington Mews, Sevenoaks, Kent TN13 1FJ ("JustFarm", "we", "us", or "our").
These Terms govern your access to and use of the JustFarm platform, including our website at justfarm.app, web application at go.justfarm.app, and any associated mobile applications (together, the "Service").
By creating an account or using the Service, you agree to these Terms. If you do not agree, you must not use the Service.
If you are accepting these Terms on behalf of a business or organisation, you confirm that you have the authority to bind that entity to these Terms, and "you" refers to that entity.
1. About the Service
1.1 What JustFarm does
JustFarm is a farm management platform that helps farmers and land agents in England manage their environmental land management (ELM) scheme agreements and plan new ones. The Service covers schemes administered by the Rural Payments Agency (RPA), including the Sustainable Farming Incentive (SFI), Countryside Stewardship (CS), Environmental Stewardship (ES), and Higher Level Stewardship (HLS).
The Service includes, but is not limited to, the following features:
- Farm mapping — viewing your land parcels, boundaries, and land cover data using information linked to your Single Business Identifier (SBI);
- Agreement management — uploading, parsing, and mapping your existing ELM scheme agreements onto your farm;
- Scheme guidance — presenting simplified guidance on the requirements, evidence, and timing for your agreement actions;
- Compliance tracking — recording evidence, tracking progress against action requirements, and monitoring compliance status across your agreements;
- Inspection report generation — creating structured evidence reports to support RPA inspections and annual declarations;
- Scheme planning — exploring available SFI and CS actions, creating indicative plans, and estimating potential payments for new agreements;
- Virtual Farm Advisor — an AI-powered tool that answers questions about your agreements and scheme rules;
- Map tools — custom annotations, map layer imports, buffer strip drawing, and printable farm maps; and
- Team and agent access — inviting team members, contractors, or land agents to view and contribute to your farm records.
1.2 What JustFarm does not do
The Service is a management and planning tool. It does not:
- submit applications, annual declarations, or any other documents to the RPA or any government body on your behalf;
- guarantee that you are, or will remain, compliant with any scheme agreement;
- guarantee that any application will be accepted, or that any payment will be made;
- constitute professional agricultural, environmental, financial, legal, or tax advice;
- replace the official scheme guidance published by Defra and the RPA, which you should always read and follow; or
- independently verify that the evidence you record meets RPA inspection requirements.
You are solely responsible for understanding and meeting the requirements of your agreements, for any applications or declarations you submit to the RPA, and for verifying information with official government sources.
1.3 Third-party scheme rules
ELM scheme rules, payment rates, eligible actions, eligibility criteria, application windows, inspection requirements, and evidence standards are determined by Defra, the RPA, Natural England, Historic England, and other government bodies. These may change at any time, including during the term of an existing agreement and without notice to us. We do not control and are not responsible for decisions, actions, or omissions by any government body, including decisions to reject applications, modify agreements, withhold payments, impose penalties, or close application windows.
1.4 Indicative information
Payment estimates, eligibility assessments, compatibility checks, compliance indicators, and any other outputs generated by the Service are indicative only. They are based on publicly available government guidance at the time of use and on data you have entered. They may not reflect the latest government position, and they do not account for information we do not have access to (such as site-specific conditions, SSSI consents, or the outcomes of RPA inspections). Actual eligibility, compliance, and payments are determined solely by the RPA.
2. AI-Powered Features
2.1 Virtual Farm Advisor and automated tools
The Service includes AI-powered features, including the Virtual Farm Advisor (which answers questions about scheme rules and agreement requirements) and the automated agreement parser (which extracts action and parcel data from uploaded agreement documents).
2.2 Accuracy of AI-generated content
AI-generated responses and outputs may contain errors, omissions, or inaccuracies. The Virtual Farm Advisor provides general information based on published government guidance; it does not have access to your specific agreement terms, site conditions, or any confidential information held by the RPA or other bodies. Its responses do not constitute professional advice.
You should always verify AI-generated information against the official scheme guidance and your own agreement documents before acting on it. If there is any conflict between the Virtual Farm Advisor's response and the official guidance, the official guidance prevails.
2.3 Automated agreement parsing
When you upload agreement documents, our automated tools attempt to extract and map the relevant data (such as action codes, parcel references, and areas). This process may produce errors. You are responsible for reviewing the parsed data and correcting any inaccuracies before relying on it.
3. Compliance Features
3.1 Evidence recording and progress tracking
The Service allows you to record evidence (including photographs, notes, and documents) against your agreement actions and to track your progress toward meeting evidence requirements. The compliance status and progress indicators displayed in the Service are based solely on what you and your team members have recorded. They do not represent an independent assessment of your compliance.
A "complete" or "green" status means you have recorded evidence against the listed requirements — it does not mean the RPA will consider you compliant at inspection. The RPA may require evidence that is not captured by our tracking system, or may assess the quality and sufficiency of your evidence differently.
3.2 Inspection reports
The Service can generate structured evidence reports to support RPA inspections and annual declarations. These reports are formatted based on our understanding of current RPA requirements. The RPA may change its requirements, formats, or expectations at any time. We do not guarantee that any report generated by the Service will be accepted or deemed sufficient by the RPA.
3.3 Scheme guidance
The Service presents simplified guidance on the requirements for each action in your agreements. This guidance is derived from the official government action pages and scheme information published on gov.uk. While we take reasonable care to keep this guidance accurate and up to date, it is a summary and may not capture every nuance or condition in the official text. You should always refer to the official guidance for the definitive requirements.
4. Your Account
4.1 Registration
To use the Service, you must create an account. You agree to provide accurate, current, and complete information during registration and to keep your account information up to date.
4.2 Account security
You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. You must notify us immediately at contact@justfarm.app if you become aware of any unauthorised use of your account.
4.3 Farm accounts and SBI data
When you create a farm on the Service using your SBI number, we retrieve your land parcel data from the RPA. You confirm that you have management control of the farm associated with that SBI, or that you have been authorised by the person with management control to access and use that data through the Service.
4.4 Team access
You may invite other people (such as farm staff, contractors, or advisors) to access your farm on the Service. You are responsible for managing their access permissions and for any actions they take on your account. You can revoke access at any time.
4.5 Land agent and multi-farm accounts
If you are a land agent or consultant managing multiple farms on behalf of clients, you confirm that you have each client's authorisation to access and use their farm data through the Service. You are responsible for ensuring that access to each client's data is appropriately restricted to authorised personnel. When a client relationship ends, you must promptly remove access to that client's farm data.
4.6 Age requirement
You must be at least 18 years old to use the Service.
5. Subscriptions and Payment
5.1 Free and paid plans
Some features of the Service are available free of charge ("Basic" plan). Other features require a paid subscription ("Pro" plan or above). Details of available plans and their pricing are set out on our website and within the Service.
5.2 Billing
If you subscribe to a paid plan, you agree to pay the applicable fees. We use Stripe to process payments. All fees are stated in pounds sterling (GBP) and are exclusive of VAT unless otherwise stated. VAT will be added where required by law.
5.3 Subscription period and renewal
Paid subscriptions run for the period stated at the time of purchase (monthly or annually). Unless you cancel before the end of your current billing period, your subscription will automatically renew for successive periods of the same length at the then-current price.
5.4 Per-farm billing
Where your plan includes per-farm charges (for example, for land agent accounts), you will be billed for each farm added to your account in accordance with the pricing terms displayed at the time the farm is added.
5.5 Price changes
We may change our prices from time to time. If we change the price of your subscription, we will give you at least 30 days' notice before the change takes effect. If you do not agree to the new price, you may cancel your subscription before the new price applies.
5.6 Cancellation
You can cancel your subscription at any time through your account settings or by contacting us at contact@justfarm.app. Cancellation takes effect at the end of your current billing period. You will continue to have access to paid features until then.
5.7 Refunds
We do not generally offer refunds for subscription fees already paid. However, if you believe you have been charged in error, please contact us at contact@justfarm.app and we will review your case.
6. Your Data
6.1 Ownership
You retain ownership of all data you upload to or create within the Service, including farm plans, agreement records, evidence files, annotations, notes, and any other content you provide ("Your Data").
6.2 Licence to us
You grant us a non-exclusive, worldwide licence to use, store, process, and display Your Data solely for the purpose of providing, maintaining, and improving the Service. This licence continues for as long as Your Data is stored on the Service and ends when you delete Your Data or your account is closed, subject to our backup and retention schedules.
6.3 RPA and third-party data
The Service incorporates data from the Rural Payments Agency, Ordnance Survey, Natural England, Historic England, and other third-party sources. This data is used under the terms of the Open Government Licence or other applicable licences. We do not warrant the accuracy, completeness, or timeliness of third-party data. You acknowledge that land parcel data, boundaries, land cover classifications, and scheme agreement information originate from the RPA and other sources and may contain errors or be out of date.
6.4 Evidence storage
We store the evidence files (photographs, documents, and notes) you upload to the Service on secure cloud infrastructure. While we take reasonable precautions to protect Your Data, including regular backups, no storage system is completely immune to data loss. You are responsible for maintaining your own copies of any evidence or records that are important to you, particularly evidence required for RPA inspections.
6.5 Backups
We perform regular backups of data stored on the Service. However, we cannot guarantee that all data can be recovered in every circumstance. You should keep independent copies of critical records, especially original agreement documents and inspection evidence.
7. Acceptable Use
7.1 Permitted use
You may use the Service only for its intended purpose: managing environmental land management scheme agreements, recording compliance evidence, and planning scheme applications for farms in England.
7.2 Prohibited conduct
You must not:
- use the Service for any unlawful purpose or in violation of any applicable law or regulation;
- attempt to gain unauthorised access to the Service, other users' accounts, or any systems or networks connected to the Service;
- access farm data for any SBI for which you do not have management control or authorisation;
- use automated scripts, bots, scrapers, or similar tools to access or extract data from the Service, except through any API we may make available for that purpose;
- interfere with or disrupt the integrity or performance of the Service;
- reverse engineer, decompile, or disassemble any part of the Service, except to the extent permitted by applicable law;
- use the Service to build a competing product or service;
- share your account credentials with any third party, or allow any third party to access the Service through your account, except as expressly permitted by your plan (for example, through the team invites feature);
- misrepresent inspection reports generated by the Service as having been verified, approved, or endorsed by the RPA; or
- upload any content that is harmful, offensive, or infringes the rights of any third party.
7.3 Enforcement
We may suspend or terminate your access to the Service if we reasonably believe you have breached these Terms. Where practicable, we will give you notice and an opportunity to remedy the breach before taking action, unless the breach is serious or poses an immediate risk.
8. Intellectual Property
8.1 Our rights
The Service, including its design, code, features, documentation, guidance content, and all content we create (excluding Your Data), is owned by us or our licensors and is protected by copyright, trademark, and other intellectual property laws. Nothing in these Terms transfers any ownership of our intellectual property to you.
8.2 Your licence to use the Service
Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your internal business or personal use during your subscription period. This includes the right to use our mobile application on devices you own or control.
8.3 Printouts and reports
You may print, download, and share maps, guidance printouts, and inspection reports generated by the Service for the purpose of managing your own farm or your clients' farms. You may share these with the RPA, your professional advisors, contractors, and other parties as reasonably necessary for managing your agreements. You may not sell, redistribute, or use these outputs for any commercial purpose unrelated to managing the farms covered by your account.
8.4 Feedback
If you provide us with feedback, suggestions, or ideas about the Service, we may use them without restriction or obligation to you. This does not affect your ownership of any intellectual property in Your Data.
9. Disclaimer of Warranties
9.1 Service provided "as is"
The Service is provided on an "as is" and "as available" basis. To the extent permitted by law, we disclaim all warranties and conditions, whether express, implied, or statutory, including any implied warranties of satisfactory quality, fitness for a particular purpose, and reasonable care and skill.
9.2 No guarantee of accuracy
While we take reasonable care to ensure that the information in the Service reflects currently published government guidance, we do not warrant that such information is complete, accurate, or up to date at all times. Government scheme rules change frequently and may be updated without notice to us. You should not rely on the Service as your sole source of information when making decisions about scheme applications, compliance, or land management.
9.3 No guarantee of compliance
The Service helps you track and manage your compliance, but it does not guarantee that you are compliant with your agreements. Compliance depends on factors outside our control, including the quality and sufficiency of the evidence you record, site-specific conditions, and the RPA's assessment at inspection.
9.4 No guarantee of availability
We do not guarantee that the Service will be uninterrupted, secure, or free from errors or defects. We may need to carry out maintenance, updates, or changes that temporarily affect availability.
10. Limitation of Liability
10.1 Nothing in these Terms excludes or limits our liability for:
- death or personal injury caused by our negligence;
- fraud or fraudulent misrepresentation; or
- any liability that cannot be excluded or limited under the laws of England and Wales, including under the Consumer Rights Act 2015.
10.2 Subject to clause 10.1, we shall not be liable to you for any:
- loss of income, revenue, profits, anticipated savings, or business opportunity;
- loss arising from the rejection, delay, or modification of any scheme application or annual declaration by the RPA or any government body;
- loss arising from penalties, payment reductions, or agreement terminations imposed by the RPA following an inspection, whether or not you used the Service to record evidence or generate inspection reports;
- loss arising from changes to scheme rules, payment rates, eligibility criteria, evidence requirements, or available actions made by Defra, the RPA, or any government body;
- loss arising from the closure of application windows or the exhaustion of scheme budgets;
- loss arising from inaccuracies or omissions in third-party data, including RPA land data, Ordnance Survey mapping, Natural England designations, or Historic England records;
- loss arising from inaccuracies in AI-generated content, including responses from the Virtual Farm Advisor or data extracted by the automated agreement parser;
- loss of data, except to the extent directly caused by our failure to take the reasonable backup measures described in clause 6.5; or
- any indirect or consequential loss of any kind;
in each case whether arising in contract, tort (including negligence), breach of statutory duty, or otherwise, even if such loss was foreseeable.
10.3 Aggregate liability cap
Subject to clause 10.1, our total aggregate liability to you in respect of all claims arising under or in connection with these Terms shall not exceed the greater of:
- the total fees paid by you to us in the 12 months immediately preceding the event giving rise to the claim; or
- one hundred pounds (£100).
10.4 Reasonableness
Each of the limitations and exclusions in this clause 10 is to be construed separately. If any part of this clause is found to be unenforceable, the remaining parts shall continue to apply.
You acknowledge that the fees charged for the Service reflect the allocation of risk set out in these Terms, and that we would not be able to offer the Service at its current price without these limitations.
11. Indemnity
If you are a business user, you agree to indemnify and hold us harmless from and against any claims, losses, damages, liabilities, and expenses (including reasonable legal fees) arising out of or in connection with:
- your breach of these Terms;
- your use of the Service in a manner not authorised by these Terms;
- your submission of inaccurate data to the RPA or other government bodies, whether or not such data originated from the Service; or
- any claim by a third party (including your clients, if you are a land agent) arising from your use of the Service.
This clause does not apply to individual consumers.
12. Term and Termination
12.1 Duration
These Terms apply from the date you create an account and continue until your account is closed.
12.2 Termination by you
You may close your account at any time by contacting us at contact@justfarm.app or through your account settings. If you have a paid subscription, cancellation takes effect at the end of your current billing period.
12.3 Termination by us
We may suspend or terminate your account immediately if:
- you commit a material breach of these Terms and (where the breach is capable of remedy) fail to remedy it within 14 days of us notifying you;
- you commit a material breach that is not capable of remedy;
- you fail to pay any fees when due; or
- we are required to do so by law.
We may also discontinue the Service entirely by giving you at least 90 days' written notice. In that case, we will provide a pro-rata refund of any prepaid subscription fees for the unused portion of your subscription.
12.4 Effect of termination
On termination of your account:
- your right to access and use the Service ends immediately (or at the end of your billing period, if you cancelled);
- we will make Your Data available for export for a reasonable period (at least 30 days) after termination, unless termination was for serious breach; and
- after the export period, we may delete Your Data in accordance with our data retention policies.
Clauses that by their nature should survive termination (including clauses 6, 8, 9, 10, 11, and 15) will continue to apply.
13. Changes to These Terms
We may update these Terms from time to time. If we make material changes, we will notify you by email or through the Service at least 30 days before the changes take effect. Your continued use of the Service after the changes take effect constitutes your acceptance of the updated Terms. If you do not agree with the changes, you may close your account before they take effect.
14. Privacy
Our use of your personal data is governed by our Privacy Policy, available at justfarm.app/privacy-policy. By using the Service, you acknowledge that you have read and understood our Privacy Policy.
15. General
15.1 Governing law
These Terms are governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any disputes arising under these Terms, except that if you are a consumer, you may bring proceedings in the courts of the country in which you are resident.
15.2 Entire agreement
These Terms, together with our Privacy Policy and any order or subscription confirmation we provide, constitute the entire agreement between you and us in relation to the Service. They supersede all previous agreements, understandings, and arrangements between us, whether written or oral.
15.3 Severability
If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be deemed modified to the minimum extent necessary to make it valid and enforceable. If it cannot be modified, it shall be severed and the remaining provisions shall continue in full force and effect.
15.4 No waiver
Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. A waiver of any term shall only be effective if it is in writing and signed by us.
15.5 Assignment
You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations under these Terms to a successor in connection with a merger, acquisition, or sale of all or substantially all of our assets, provided the successor agrees to be bound by these Terms.
15.6 Force majeure
We shall not be liable for any failure or delay in performing our obligations under these Terms to the extent that such failure or delay is caused by circumstances beyond our reasonable control, including (without limitation) acts of government, changes to government scheme rules or funding, natural disasters, pandemics, internet or telecommunications failures, power outages, or industrial action.
15.7 Third-party rights
These Terms do not confer any rights on any person or party other than you and us. No third party shall have any right to enforce any provision of these Terms under the Contracts (Rights of Third Parties) Act 1999.
15.8 Notices
Any notice to us should be sent by email to contact@justfarm.app. We may give notice to you at the email address associated with your account. Email notices are deemed received on the business day after sending.
16. Contact Us
If you have any questions about these Terms, please contact us at:
Black Sheep Technology Ltd (trading as JustFarm) Email: contact@justfarm.app Registered office: 4 Burlington Mews, Sevenoaks, Kent TN13 1FJ