SIXTH GENERATION FARMERS, DOING THINGS A LITTLE DIFFERENTLY
About Us
Built by farmers for farmers, JustFarm brings clarity and structure to SFI and Countryside Stewardship — so you can focus on the field, not the paperwork.
OUR JOURNEY
Our Story
Where It All Began
Our story begins with a simple observation: farming families have been passing down knowledge for generations, but the complexity of modern agricultural schemes was creating barriers. We saw dedicated farmers struggling with paperwork instead of doing what they do best.
Building the Solution
We brought together a team with deep roots in farming and cutting-edge technology expertise. Our mission was clear: create a platform that simplifies compliance, maximises funding opportunities, and gives farmers back their time.
Looking Forward
Today, JustFarm supports hundreds of farms and thousands of hectares across England. We continue to innovate, driven by the same passion that started it all: helping farming families thrive for generations to come.
MEET THE TEAM
The People Behind JustFarm
We're a team of farmers, technologists, and agricultural experts passionate about making farming simpler.
James & Tommy
Friends to founders
The Team
Making farming simpler
Where it started
FlockFinder →TESTIMONIALS
What Our Users Say
"Having one platform to plan and manage scheme activity across multiple client farms makes a real difference. Farmers, agronomists and advisers can all access the same information, making collaboration much easier."
SEE WHAT WE'VE BEEN UP TO
Read our latest articles
SFI26 is Official: What Changed Between the February Preview and the Published Rules
Defra published the SFI26 scheme rules on 2 June 2026. Here is exactly what moved from the February preview — …
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SFI26 for Agents: What's Changed, What We Don't Know, and How to Advise Your Clients
SFI26 launched 2 June, Window 1 opens 30 June. Here is what agents need to know — changes, payment rate …
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SFI26 for Farmers: What's Changed, What We Don't Know Yet, and What to Do Now
SFI26 scheme rules are out. Here is what farmers need to know about the changes, the gaps, and what to …
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SFI Evidence Requirements: What You Actually Need to Prove Your Actions
SFI pays for what you can demonstrate. Here is a practical guide to the evidence needed for common SFI actions …
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