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What's New at JustFarm: July 2025

Lara Garry

July was about choice.

We launched our subscription system with three tiers — Free, Pro, and Agent. Different farms have different needs, so we built it so you can upgrade farms individually. Pay for Pro features where you need them, keep others on Free.

Here's what we shipped in July.

💳 Subscription Plans

What it does

Three subscription tiers to match how you work:

  • Free — Core features for getting started
  • Pro — Full feature access for serious compliance management
  • Agent — Built for land managers handling multiple client farms

Why it matters for farmers

Not every farm needs every feature. Start free, upgrade when you need more. No pressure, no lock-in.

Why it matters for agents

Agent plans are designed for how you work — managing portfolios, switching between clients, needing different feature levels for different farms.

The benefit

Choose the plan that fits your farm.

📊 Per-Farm Feature Gating

What it does

Features are gated per-farm based on subscription level. Upgrade individual farms as needed rather than your whole account.

Why it matters for farmers

Maybe your main holding needs Pro features but your smallholding doesn't. Now you can set them up differently.

Why it matters for agents

Some clients need full compliance tracking. Others just want basic evidence storage. Per-farm control means you can match the plan to the client — and bill accordingly.

The benefit

Pay for what you need, farm by farm.

What's Coming Next

August will bring improvements to evidence management and new ways to organise your compliance records. Got feedback? Reach out at contact@justfarm.app.