We’re Proud to Feature in Farmers Weekly as One of Farming’s Next Big Ideas
There are moments in a startup journey that make you pause, breathe, and realise that all the late nights, whiteboard scribbles, debates, rewrites and cups of coffee actually mean something.
For our team at JustFarm, this is one of those moments.
We’re incredibly proud to share that we’ve been featured in Farmers Weekly - one of the farming industry’s leading publications - as part of their coverage of the upcoming Oxford Farming Conference 2026. To be recognised by a publication that has been informing and representing UK agriculture for generations, is a milestone we won’t forget.
Why This Means So Much to Us
JustFarm started with a simple belief:
Farming should be easier, clearer, and less burdensome.
Policy complexity, mapping requirements, evidence rules, and scheme administration have become a massive overhead for farmers and we saw first-hand how it was stealing precious time, energy, and joy from the people who feed the nation.
Our team has been working hard, really hard, to build technology that doesn’t complicate farming, but simplifies it. Technology that works with farmers, not against them. Technology that turns confusion into clarity and paperwork into progress.
So for our work to be picked up by Farmers Weekly as one of the sector’s “next big ideas” is not just exciting, it’s validating.
It tells us we’re building something that matters.
Real Innovation Should Deliver Real Benefit
For us, innovation is not about buzzwords, shiny dashboards, or new apps.
Innovation is only meaningful if it reduces pressure, increases confidence, and helps farmers move forward with clarity and control.
That’s what we’re here to do:
- Make compliance manageable
- Turn complex rules into simple, visual guidance
- Help farmers claim what they’re entitled to
- Give time back to the farm
- Lower risk and uncertainty
If technology doesn’t do those things, it’s not innovation, it’s just a novelty.
We’re Excited for OFC26
Being part of the 2026 Oxford Farming Conference Inspiring Innovators cohort is an honour in itself, and we can’t wait to share our vision, our platform, and our progress with industry leaders, fellow founders, farmers, and policymakers.
OFC has always been a place where important conversations happen, not theoretical ones, but future-shaping ones, and we’re proud to be part of that dialogue.
A Thank You to the Team
None of this happened because of luck.
It happened because of people.
The JustFarm team has worked relentlessly, with resilience, conviction, and belief. Every night-time coding session, every user interview, every feature rethink, every farmer phone call - it all built this moment.
Looking Ahead
This recognition is not the finish line.
It’s encouragement to push harder, build smarter, and listen even more closely to the farming community.
More updates are coming - keep an eye out - and we’d love to connect with farmers, land agents, advisors, and organisations who care about making farming simpler, fairer, and more resilient.
Thank you for supporting us.
Thank you for believing in the mission.
And thank you to Farmers Weekly for seeing the potential.