SIXTH GENERATION FARMERS, DOING THINGS A LITTLE DIFFERENTLY
About Us
Built by farmers for farmers, JustFarm brings clarity and structure to SFI and Countryside Stewardship — so you can focus on the field, not the paperwork.
OUR JOURNEY
Our Story
Where It All Began
Our story begins with a simple observation: farming families have been passing down knowledge for generations, but the complexity of modern agricultural schemes was creating barriers. We saw dedicated farmers struggling with paperwork instead of doing what they do best.
Building the Solution
We brought together a team with deep roots in farming and cutting-edge technology expertise. Our mission was clear: create a platform that simplifies compliance, maximises funding opportunities, and gives farmers back their time.
Looking Forward
Today, JustFarm supports hundreds of farms and thousands of hectares across England. We continue to innovate, driven by the same passion that started it all: helping farming families thrive for generations to come.
MEET THE TEAM
The People Behind JustFarm
We're a team of farmers, technologists, and agricultural experts passionate about making farming simpler.
James & Tommy
Friends to founders
The Team
Making farming simpler
Where it started
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TESTIMONIALS
What Our Users Say
"With JustFarm I have everything at my fingertips. I have peace of mind knowing that all my photos and files are stored safely, ready for inspection."
SEE WHAT WE'VE BEEN UP TO
Read our latest articles
Oxford Farming Conference 2026: Reflections on Innovation, Policy and the Future of UK Farming
A first-hand reflection from Oxford Farming Conference 2026 on innovation, SFI 2026 policy updates, farm profitability and the future of …
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SFI 2026: what we learned from Emma Reynolds at the Oxford Farming Conference
At the Oxford Farming Conference the Environment Secretary outlined SFI reforms, two application windows, prioritising smaller farms and predictable funding. …
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A look back at 2025 at JustFarm
A look back at 2026 at JustFarm. Why we built it, what farmers told us, what we achieved together, and …
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SFI Rotational Actions Declaration and How JustFarm Solves the Headache for Farmers
Learn what the Sustainable Farming Incentive (SFI) rotational actions declaration is, when it’s needed and how JustFarm’s new Rotational Action …
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