Sixth generation farmers, doing things a little differently.
About Us
Built for farmers, by farmers, JustFarm was created to make managing farm subsidies, environmental schemes, and compliance simple and stress-free. Our mission is to remove complexity so that farmers and land agents can focus on what matters most in the field and with their clients. In an industry where schemes change often, deadlines are tight, and the cost of missing a requirement can be high, JustFarm provides clarity, structure, and peace of mind. You can see exactly what needs to be done, when to do it, and how to do it, with all evidence stored securely in one place, ready for inspection at any time.
We believe compliance should not be a distraction from good farming but a natural part of it. With JustFarm, you can manage schemes across one farm or an entire portfolio without losing track. Farmers can protect income and unlock new opportunities, while land agents can deliver consistently high standards, scale their service, and keep every client inspection-ready without adding hours to their workload.
Our Story
Our journey began with FlockFinder, our livestock management platform, which we built as sixth generation farmers determined to use technology to make farming life easier. FlockFinder helped farmers save time on medicine records, livestock tracking, and compliance paperwork.
While working with farmers and land agents, we saw a growing challenge beyond livestock management. The complexity of farm subsidies and environmental schemes had become one of the biggest pressures on the industry. Farmers needed a clear way to understand the rules, store the right evidence, and meet deadlines without losing hours to admin. Land agents needed a way to manage more clients, keep every scheme current, and deliver a consistently high standard of service without overextending their resources.
We knew there had to be a better way. So we built JustFarm, a web-based platform designed to give farmers and land agents full visibility and control over every scheme, every action, and every deadline. Developed in close collaboration with the people who use it daily, JustFarm is practical, simple to learn, and built to handle the realities of modern agriculture. Every feature is shaped by real feedback from the field.
Today, JustFarm is more than software. It is the reliable infrastructure behind farms and agencies across the UK, keeping them compliant, protecting their income, and guiding them through constant policy change. Schemes will shift, requirements will evolve, and markets will fluctuate, but JustFarm is the constant you can rely on, the system that keeps you secure, organised, and always ready for what comes next.
Ready to transform your subsidy management?
Join the growing number of farmers and land agents who are simplifying their agricultural subsidy processes with JustFarm.